About Lyxity: Building the Future of Content Marketing from Northern Ireland
We're a UK-based AI content optimisation platform helping digital agencies and businesses create search-optimised content that actually ranks.
Founded in Armagh, Northern Ireland, Lyxity exists because we saw digital agencies drowning in content demands whilst simultaneously watching their SEO strategies become obsolete overnight. The rise of AI-powered search in 2024 wasn’t just another algorithm update—it was a complete paradigm shift. Businesses needed a new approach to content, and they needed it yesterday.
Is Lyxity's Partner Program Right for You?
The Problem We Saw
In 2024, the digital marketing landscape changed fundamentally. Google’s algorithm updates and the global rollout of AI Mode in search meant that traditional content strategies weren’t just underperforming—they were actively harming businesses’ online visibility.
At the same time, digital agencies faced a brutal reality:
The Content Bottleneck:
- Quality UK content writers cost £60-120 per hour
- Agencies couldn’t scale content services profitably
- Manual content production took weeks, not days
- Clients demanded more content at lower prices
- Offshore writers produced content that felt foreign to UK audiences
The Algorithm Shift:
- Google’s AI started prioritising different content signals
- Old SEO tactics stopped working (or became harmful)
- “Intelligent content”—content engineered for AI systems—became essential
- Most businesses had no idea how to adapt
The Legacy Content Problem:
- Companies had thousands of outdated blog posts losing rankings
- Manually updating old content would take years
- But leaving it outdated was dragging down entire domains
We knew there had to be a better way.
The Solution: Lyxity
We built Lyxity to solve these problems specifically for the UK and European markets:
An AI content writer that:
- Understands UK English (optimise, not optimize)
- Generates SEO-optimised content in minutes, not hours
- Costs a fraction of hiring writers
- Maintains consistent quality
- Scales infinitely without overhead
With unique capabilities that:
- Update thousands of legacy posts automatically (no other AI writer does this)
- Connect to Google Console for live performance data
- Integrate directly as a plugin within WordPress, Drupal, Wix
- Create internal links, CTA links, and remove broken links automatically
- Allow agencies to white-label and resell under their brand
Built for:
- UK and Irish agencies serving local markets
- European businesses requiring GDPR compliance
- Global agencies needing multi-language support
- Anyone who wants AI-powered content that actually ranks
Meet the Team Behind Lyxity
James McWilliams – Founder & CEO
James McWilliams is the founder and CEO of Lyxity, bringing over 15 years of digital marketing and SEO expertise to the platform.
The Background:
After spending over a decade working with digital agencies across the UK and Ireland, James witnessed first-hand the content challenges that limited agency growth. Agencies were turning away business because they couldn’t deliver content at scale profitably. Meanwhile, search engines were evolving faster than most businesses could adapt.
“I watched agencies spend thousands on content that Google’s AI simply ignored,” James explains. “Brilliant writers, solid SEO knowledge, but the content wasn’t structured in a way that AI systems could understand and value. Meanwhile, agencies couldn’t afford to hire enough writers to produce the volume of content modern SEO demands.”
The Vision:
James founded Lyxity with a clear mission: democratise access to “intelligent content”—content strategically engineered for AI systems whilst remaining genuinely helpful to human readers.
“We’re not trying to replace content writers or marketers,” James emphasises. “We’re giving them superpowers. Lyxity handles the heavy lifting—the research, the structure, the optimisation—so marketing professionals can focus on strategy, creativity, and the human insights that AI can’t replicate.”
Today:
Under James’s leadership, Lyxity serves agencies and businesses across the UK, Ireland, Australia, and the United States. The platform has generated over 12 million words of content, optimised 2,500+ articles, and helped businesses achieve an average 62% improvement in search rankings.
His mission remains clear: helping businesses not just survive but thrive in an AI-dominated search landscape.
Connect with James: LinkedIn: [James McWilliams] Email: support@lyxity.com
Proudly Based in Armagh, Northern Ireland
Our Location
Lyxity is headquartered in Armagh, Northern Ireland—a historic city at the heart of the UK’s growing tech sector.
Why Northern Ireland?
- Strategic Location: Perfectly positioned between UK and Irish markets
- Tech Hub: Part of Northern Ireland’s thriving digital and tech ecosystem
- Global Perspective: European compliance with global reach
- Time Zone: GMT/BST allows us to serve UK, European, and international clients effectively
Our Commitment to the UK & Ireland:
As a UK-based company, we understand:
- British and Irish business practices and expectations
- UK English as standard (not American English)
- GDPR compliance requirements
- Local market dynamics and customer behaviour
- The importance of data protection and privacy
But We Think Globally:
Whilst we’re proudly based in Northern Ireland, we serve clients worldwide:
- UK and Ireland (our home markets)
- Australia and New Zealand (growing rapidly)
- United States (major market opportunity)
- Europe (GDPR-compliant from day one)
What We Stand For
Authenticity Over Hype
We don’t make wild claims or promise overnight success. AI content writing is powerful, but it’s not magic. We’re honest about what works, what doesn’t, and what you can realistically expect.
What this means:
- No fake testimonials or invented case studies
- Transparent about our capabilities and limitations
- Honest guidance, even if it means recommending something other than Lyxity
- Real results from real clients (or we don’t claim them)
Quality Over Quantity
We could generate 10,000-word articles in seconds. But length doesn’t equal quality. We focus on creating genuinely helpful content that serves readers first, search engines second.
What this means:
- Content optimised for humans, not just algorithms
- Genuine value in every article
- No thin, fluff-filled content
- Adherence to Google’s E-E-A-T principles (Experience, Expertise, Authoritativeness, Trustworthiness)
Partnership Over Transactions
We succeed when our clients succeed. We’re not just selling software—we’re partnering with agencies and businesses to help them grow.
What this means:
- Generous 30-day free trials (no credit card required)
- Responsive UK business hours support
- No long-term contracts (cancel anytime)
- White-label options so agencies can build their own brands
- Partner programmes that share success
Innovation with Responsibility
AI is transforming content marketing, but we believe in using it responsibly. We build features that genuinely help businesses, not features that game algorithms or manipulate users.
What this means:
- No black-hat SEO tactics
- No content spinning or plagiarism
- GDPR-compliant data handling
- Transparent about how our AI works
- Continuous improvement based on actual results
UK & European Value
As a UK-based company, we bring European sensibilities to AI content:
- Data privacy is paramount (GDPR compliance built-in)
- User rights matter (full data access, deletion rights)
- Transparency in operations
- Honest marketing (no American-style hyperbole)
- Long-term thinking over quick wins
Why Businesses Trust Lyxity
UK-Based Company
- Registered in Northern Ireland, United Kingdom
- Subject to UK business law and regulations
- Full VAT registration and compliance
- UK bank account and payment processing
GDPR Compliant
- Full compliance with UK GDPR and EU GDPR
- Data protection by design and default
- Regular security audits
- User rights respected (access, deletion, portability)
- Privacy policy written in plain English
Secure Infrastructure
- 256-bit SSL encryption on all connections
- SOC 2 Type II certified infrastructure
- Regular security updates and patches
- Secure payment processing (PCI-DSS compliant)
- No credit card required for trial
Data Sovereignty
- Your content remains yours (we don’t claim rights)
- Your data never used to train models for competitors
- Full data export available anytime
- Instant account deletion with data removal
- Clear terms and conditions (no hidden clauses)
Established Track Record
- 2,500+ articles optimised across client portfolios
- 12 million words generated
- Serving agencies across 4 continents
- 62% average improvement in search rankings
- Zero data breaches since founding
Transparent Pricing
- No hidden fees or surprise charges
- Clear pricing in your currency (GBP, USD, EUR, AUD, NZD)
- 30-day money-back guarantee
- Cancel anytime, no penalties
- No long-term contracts required
Real Support
- UK business hours email support (support@lyxity.com)
- Response within 24 hours (often much faster)
- No offshore call centres
- Enterprise clients get dedicated account managers
- Training and onboarding included
Professional Partnerships
- WordPress integration certified
- Compatible with all major UK hosting providers
- Works with Drupal, Wix, and custom platforms
- API available for custom integrations
- White-label partnerships for agencies
Built for Agencies, Designed to Scale
Why Agencies Choose Lyxity:
White-Label Capabilities
We understand agencies need to maintain their brand. That’s why we offer full white-labelling:
- Remove all Lyxity branding
- Add your agency logo and colours
- Custom domain (content.youragency.com)
- Clients never know Lyxity exists
Scalability
Start with 5 clients, grow to 50+:
- No per-client fees
- Unlimited websites in Professional/Enterprise plans
- Same platform scales infinitely
- No need to change tools as you grow
Profit Margins
Transform content from a low-margin service to a profit centre:
- Traditional model: 20-30% margins on content
- Lyxity model: 70-90% margins
- Fixed monthly cost regardless of client number
- Predictable expenses, premium pricing
Partner Support
Agencies get dedicated support:
- Agency-specific training
- Partner webinars and resources
- Marketing materials for client acquisition
- Co-marketing opportunities
- Affiliate and partnership programmes