AI Content Services for Digital Agencies: Scale Without the Overhead
White-label Lyxity under your brand. Manage unlimited clients. Turn content from a cost centre into an 80%+ profit margin service.
You’re a digital agency. You know content is essential for client SEO, but it’s killing your margins. UK content writers cost £60-120 per hour. Offshore writers produce work that needs extensive editing. You’re turning away business because you can’t deliver content profitably at scale.Lyxity changes everything.
Key Stats for Agencies:
-
Reduce content
costs by 92% -
Increase margins
from 20% to 80% -
Manage 50+ clients
with same team -
Manage 50+ clients
with same team
Why Content Services Drain Agency Profits
Problem 1: UK Writers Are Expensive
- Junior copywriters: £50,000-65,000 + 11% pension
- Mid-level content writers: £65,000-80,000 + 11% pension
- Senior content strategists: £80,000-100,000+ + 11% pension
To service 15-20 clients properly, you need 3-5 writers. Annual cost: £195,000-400,000 before office space, equipment, management.
Problem 2: You Can’t Scale Profitably
Traditional agency model:
- Charge client: £1,500/month for 10 articles
- Cost (freelancer at £120/article): £1,200
- Your margin: £300 (20%)
With 10 clients: £3,000 monthly profit But you can’t grow without hiring more writers.
Problem 3: Quality Control Nightmare
- Freelancers have inconsistent availability
- Quality varies between writers
- Editing takes hours
- Client revisions eat into margins
- One bad writer damages client relationships
Problem 4: Offshore Content Feels Foreign
Try outsourcing to cut costs?
- American English (“optimize,” “color”)
- Generic content lacking UK context
- Heavy editing required
- Clients notice the difference
Problem 4: Offshore Content Feels Foreign
Try outsourcing to cut costs?
- American English (“optimize,” “color”)
- Generic content lacking UK context
- Heavy editing required
- Clients notice the difference
The Result:
Most agencies either:
- Avoid content services (leave money on table)
- Offer content at slim margins (not profitable)
- Outsource and hope for best (quality issues)
- Hire expensive UK writers (limits scalability)
How Lyxity Transforms Agency Content Services
White-Label AI Content Platform
- Remove all Lyxity branding
- Add your agency logo and colours
- Custom domain (content.youragency.com)
- Clients never know Lyxity exists
Unlimited Client Management
- Connect unlimited client websites
- Manage from single dashboard
- Generate content for all clients
- No per-site fees
The New Economics:
Lyxity model:
- Charge client: £1,500/month for 10 articles
- Your cost (Lyxity Professional): £397/month
- Your margin per client: £1,103 (74%)
With 5 clients: £5,515 monthly profit (£397 cost, £7,500 revenue) With 10 clients: £11,030 monthly profit (£397 cost, £15,000 revenue) With 20 clients: £22,060 monthly profit (£397 cost, £30,000 revenue)
Annual comparison:
- Without Lyxity (10 clients): £36,000 profit
- With Lyxity (10 clients): £132,360 profit
- Difference: £96,360 more per year
Complete White-Label Capabilities
Your Agency Brand Throughout:
- Your logo on all pages
- Your colour scheme
- Your agency name
- Your contact details
- Your domain
Client Portal (Optional):
- Give clients dashboard access
- They see only your branding
- Control what they can access
- Professional client experience
Behind the Scenes:
- You bill clients directly
- Set your own pricing
- Keep the difference as profit
- We provide silent support at support@lyxity.com
Marketing Materials:
- Proposal templates
- Client pitch decks
- Case study templates
- ROI calculators
- Email templates
How Agencies Use Lyxity Daily
How It Works:
The Partnership Program is for agencies who want to offer AI content services as their own:
Client Onboarding (5 minutes):
- Connect client’s WordPress site
- Link their Google Console
- Set preferences (UK English, tone, industry)
- Done – ready to generate content
Weekly Content Creation
- Review Google Console data for all clients
- Identify content opportunities
- Generate 40+ articles across client portfolio
- Schedule throughout week
- Review generated content
- Make any client-specific refinements
- Approve for publishing
- Publish all content with one click
- Update client reports
- Schedule next week's content
Total time: 3 hours/week for 10-20 clients
Traditional method: 40+ hours/week
Real Agency Scenarios
Scenario 1: Content Upsell to Existing Clients
Agency: SEO agency with 12 clients Situation: Clients ask for content but agency doesn’t offer it
Solution:
- Add Lyxity Professional Plan (£397/month)
- Offer content packages to existing clients: £1,200/month for 10 articles
- 7 clients sign up immediately
Result:
- New revenue: £8,400/month (£100,800 annually)
- Cost: £397/month (£4,764 annually)
- Profit: £96,036 annually
- No new hires required
Scenario 2: White-Label Content Agency
Agency: Web design agency wants recurring revenue Situation: Websites complete but no ongoing income
Solution:
- White-label Lyxity Enterprise Plan
- Launch “Content as a Service” offering
- Position as premium AI-powered content
Result:
- 15 clients at £1,500/month = £22,500/month revenue
- Cost: £1,500/month (Enterprise with discount)
- Profit: £21,000/month (£252,000 annually)
- Built recurring revenue model
Scenario 3: Agency Scaling
Agency: Small agency (5 clients) wants to grow Situation: Can’t hire more writers, limiting growth
Solution:
- Use Lyxity to scale without hiring
- Take on 15 more clients
- Same team manages 20 clients
Result:
- Revenue: 5 clients to 20 clients (300% growth)
- Costs: Same team + £397/month Lyxity
- Scaled from £60,000 to £240,000 annual revenue without hiring
Partner Benefits for Agencies
Partnership Tiers:
Requirements:
- Professional or Enterprise plan
- Minimum 3 active clients
Benefits:
- 20% discount (Professional: £318/month instead of £397)
- Partner training and resources
- Marketing materials
- Monthly partner webinars
- Email support at support@lyxity.com
Elite Partner Tier
Requirements:
- Enterprise plan
- Minimum 10 active clients
Benefits:
- 30% discount on Enterprise pricing
- Dedicated partner manager
- Co-marketing opportunities
- Priority feature requests
- Lead sharing in your region
Platinum Partner Tier
Requirements:
- Enterprise plan
- Minimum 25 active clients
Benefits:
- 40% discount on Enterprise pricing
- Revenue sharing on referrals
- Featured in Lyxity marketing
- Direct product development input
- White-glove support
Transparent Pricing for Agencies
Onboarding & Training:
Professional Plan: £397/month
Perfect for agencies with 5-15 clients:
- Generate 40 AI articles monthly
- Update 75 legacy posts monthly
- Unlimited client websites
- White-label platform
- Priority support
- Agency Partner discount: 20% (£318/month)
Enterprise Plan: Custom Pricing
Perfect for agencies with 15+ clients:
- Unlimited content generation
- Unlimited legacy updates
- Dedicated account manager
- Custom integrations
- Agency Partner discounts up to 40%
Typical Enterprise: £1,500-3,000/month (depending on volume)
ROI Calculation:
5 Clients at £1,200/month each = £6,000 revenue Cost (Professional with 20% discount): £318/month Profit: £5,682/month (£68,184 annually)
10 Clients at £1,200/month each = £12,000 revenue Cost (Professional with 20% discount): £318/month Profit: £11,682/month (£140,184 annually)
How Partners Are Building Revenue with Lyxity
Support Designed for Agencies
Onboarding:
- Platform training for your team
- White-label setup assistance
- Client pitch templates
- First client setup guidance
Ongoing:
- Email support: support@lyxity.com
- Response within 24 hours
- Partner webinars (monthly)
- Resource library access
Elite/Platinum Partners:
- Dedicated partner manager
- Priority support (4-hour response)
- Custom training sessions
- Strategic guidance calls
Why Agencies Choose Lyxity Over Alternatives
Lyxity:
- Cost: £397/month (unlimited articles)
- Availability: 24/7
- Scaling: Instant (no hiring delay)
- Quality: Consistent
- Management: Minimal
- Cost: £60,000-80,000/year per writer
- Availability: 40 hours/week (sick days, holidays)
- Scaling: 3-6 months to hire
- Quality: Variable
- Management: Significant overhead
Lyxity:
- White-label: Full platform
- CMS integration: Plugin (one-click publish)
- Legacy content: Updates thousands automatically
- Multi-site: Manage unlimited clients
- Support: UK business hours
Other AI Tools:
- White-label: Limited or none
- CMS integration: Copy-paste required
- Legacy content: Not available
- Multi-site: Manual management
- Support: US hours only
Lyxity:
- Language: UK English as default
- Quality: Consistent, AI-optimised
- Turnaround: 5 minutes per article
- Control: Full platform access
- Scalability: Unlimited
Outsourcing:
- Language: Often American or non-native
- Quality: Variable, requires editing
- Turnaround: Days or weeks
- Control: Limited (rely on freelancers)
- Scalability: Difficult (finding reliable writers)
Three Ways to Start
Option 1: Book Agency Strategy Session (Recommended)
45-minute call covering:
- Your agency structure and client base
- How Lyxity fits your services
- White-label setup process
- Pricing strategies for your market
- Partner programme options
- Custom recommendations
Option 2: Start Free Trial
30-day trial includes:
- Full platform access
- White-label setup
- Test with 3 clients
- Generate content for evaluation
- No credit card required
Option 3: Join Partner Programme
Already know you want in?
- Apply for Partner status
- Get 20% discount immediately
- Access agency resources
- Start white-labelling