In-House Marketing Teams: Escape the Content Bottleneck
Create 20x more content with your current team. Cut production time by 92%. Free up hours for strategic work. All whilst maintaining quality and brand voice.
Your marketing team is drowning. Sales wants more content. Leadership wants better SEO. Different departments submit content requests weekly. You have great strategy but no time to execute because you’re buried in content production.
You need to produce 40 articles monthly. Your team can realistically manage 10. The backlog is 6 months and growing.
Why In-House Teams Struggle with Content
Problem 1: Overwhelming Content Demands
Every department wants content:
- Sales: Case studies, one-pagers, battlecards
- Product: Feature announcements, documentation
- Leadership: Thought leadership articles
- SEO: 10-20 blog posts monthly
- Social: Regular posts and updates
- Email: Weekly newsletters
Your team: 2-3 people trying to do it all.
Problem 2: Content Takes Forever
Traditional process per article:
- Research: 2-3 hours
- Writing: 4-6 hours
- Internal review: 1-2 hours
- Edits and revisions: 2-3 hours
- SEO optimisation: 1-2 hours
- Total: 10-16 hours per article
At 10-16 hours each, you can produce 2-4 articles weekly maximum.
Problem 3: Strategy vs. Execution
You’re hired for strategic thinking but spend 80% of time:
- Writing basic content
- Formatting and publishing
- Making endless revisions
- Chasing stakeholders for approvals
Strategic work gets pushed aside.
Problem 4: The Content Backlog
- 47 requests in the queue
- Sales frustrated (need content for deals)
- SEO suffering (not publishing enough)
- Leadership unaware of bandwidth issues
- Team burnout from unrealistic expectations
Sound familiar?
How Lyxity Transforms In-House Content Production
Multiply Your Team’s Output:
Same 3-person team:
Without Lyxity:
- 10-16 hours per article
- 2-4 articles weekly
- 10-16 articles monthly
- 80% time on execution, 20% on strategy
With Lyxity:
- 5 minutes to generate + 30 minutes to refine
- 20-40 articles weekly
- 100-200 articles monthly
- 20% time on execution, 80% on strategy
How It Works:
Step 1: Brief Lyxity (2 minutes)
- Enter topic, target keyword, audience
- Set tone and length
- Click generate
Step 2: AI Creates Content (3-5 minutes)
- Lyxity generates complete, SEO-optimised article
- Proper structure, headings, meta descriptions
- Internal links suggested
- Ready for review
Step 3: Refine and Add Your Voice (30 minutes)
- Add company-specific examples
- Include your unique insights
- Adjust tone if needed
- Add internal statistics or data
Step 4: Publish (10 seconds)
- One-click publish to WordPress
- Or schedule for optimal timing
- Done
Total time: 35-40 minutes (vs. 10-16 hours traditional)
How Marketing Teams Use Lyxity
Use Case 1: Blog Content Production
Team: 2-person marketing team at SaaS company Challenge: Need 12 blog posts monthly for SEO, could only produce 4
Solution:
- Use Lyxity to generate all 12 blog posts
- Team adds company perspective and examples
- Publish consistently every week
Result:
- Went from 4 to 12+ posts monthly (200% increase)
- SEO traffic increased 67% in 5 months
- Team has time for other marketing initiatives
- Backlog cleared in 6 weeks
Use Case 2: Multi-Department Content Requests
Team: 3-person marketing team at professional services firm Challenge: 6 departments all requesting content, 8-month backlog
Solution:
- Implemented Lyxity for routine content requests
- Generated 30+ pieces monthly
- Team focuses on high-value content (thought leadership, case studies)
Result:
- Backlog cleared in 3 months
- Internal satisfaction scores increased 89%
- Marketing team no longer bottleneck
- More time for strategic campaigns
Use Case 3: Legacy Content Rescue
Team: In-house marketing at e-commerce company Challenge: 500+ old blog posts losing rankings, no time to update manually
Solution:
- Used Lyxity’s legacy content transformation
- Updated entire archive in 8 weeks
Result:
- 47 previously unranked posts reached top 10
- Organic traffic increased 156%
- Time investment: 25 hours (vs. 500+ hours manually)
- £50,000+ value in recovered traffic
A Week in the Life with Lyxity
- Review content calendar
- Generate 8-10 articles for the week using Lyxity
- Queue for review and refinement
- Refine 2-3 articles
- Add company-specific insights
- Add internal data or examples
- Approve for publishing
- Refine 2-3 more articles daily
- Internal stakeholder reviews
- Make revisions as needed
- Schedule all approved content for following week
- Review performance of last week’s content
- Plan next week’s topics
Total content time: 7.5 hours/week for 8-10 articles
Remaining time: 32.5 hours/week for:
- Campaign strategy
- Analytics and reporting
- Stakeholder meetings
- Creative work
- Email marketing
- Social media
- Event planning
Platform Features for In-House Teams
Multi-User Access:
- Add entire marketing team
- Starter: 3 users
- Professional: 10 users
- Enterprise: Unlimited users
Brand Voice Consistency:
- Upload brand guidelines
- Set default tone and style
- Create content templates
- Maintain consistent voice across team
Content Calendar Integration:
- Schedule content weeks in advance
- Stagger publishing for consistency
- Account for holidays and campaigns
- Coordinate across channels
Collaboration Features:
- Multiple team members can review
- Comment and suggest edits
- Approval workflows
- Track who created what
Performance Tracking:
- See which content drives traffic
- Track ranking improvements
- Monitor engagement metrics
- Report ROI to leadership
Google Console Integration:
- Connect your company’s Google Console
- See actual search performance
- Identify content opportunities
- Optimise based on real data
TEAM PRICING
Starter Plan: £197/month
Perfect for small teams (2-3 people):
- 20 articles monthly
- 50 legacy post updates monthly
- 3 user accounts
- WordPress integration
- Email support
Professional Plan: £397/month
Perfect for growing teams (3-7 people):
- 40 articles monthly
- 75 legacy post updates monthly
- 10 user accounts
- Advanced features
- Priority support
- Email support
Enterprise Plan: Custom Pricing
Perfect for large teams (8+ people):
- Unlimited articles
- Unlimited legacy updates
- Unlimited users
- Dedicated account manager
- Custom integrations
Cost Comparison:
Hiring a Content Writer:
- Salary: £40,000-60,000/year
- Pension: £4,400-6,600/year
- Output: 40-60 articles/year
- Cost per article: £740-1,100
Lyxity Professional:
- Cost: £4,764/year
- Output: 480 articles/year
- Cost per article: £9.92
Savings: £35,236-55,236 annually
How to Pitch Lyxity to Your Leadership
The Business Case:
Problem Statement: “Our marketing team receives 40+ content requests monthly but can realistically produce 10-12. This creates a 6-month backlog, frustrates internal stakeholders, and limits our SEO performance.”
Solution: “Lyxity AI content platform can increase our content output 10x whilst reducing costs by 92%.”
Investment: £397/month (Professional Plan) = £4,764/year
ROI:
- Avoid hiring additional writer (saves £45,000+/year)
- Produce 480 articles/year instead of 120 (300% increase)
- SEO improvement drives £X additional revenue
- Team freed up for strategic work (campaign value: £X)
Payback Period: Less than 1 month
Request: “I’d like to trial Lyxity for 30 days (free trial) to demonstrate ROI before committing.”